Hi there! I’m William Arruda. I’m a devout believer in the power of personal branding, and how it can be leveraged to create trust, loyalty, and engagement between organizations, companies, and employees.
I’ve delivered countless keynotes and presentations and created innovative products and programs that have inspired millions of professionals to discover their unique brand.
Throughout the course of my career I’ve helped professionals of all levels uncover, develop and hone their authentic personal brands so they can increase their success and happiness at work.
Because of my pioneering work, I’ve been dubbed a “leader in the field of personal branding” by Time Magazine and the “father of personal branding” by Inc.com. I was also named by Global Gurus the World’s #1 Branding Expert and received the Chair Award from the International Coaching Federation (ICF) for my contribution to the field of coaching.
In addition to being a senior contributor to Forbes, I’m also the bestselling author of the pioneering books on personal branding: Digital YOU, Career Distinction and Ditch. Dare. Do!
I’m also the founder of Reach Personal Branding and the co-founder of CareerBlast.TV – two groundbreaking organizations on a mission to help companies banish conformity and embrace individuality – helping every employee deliver exceptional value to their team and the organization.
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